Does the $78k 2023 Chevy Silverado 1500 ZR2 Bison Really Deserve It?

The ultimate off-road vehicle in terms of features is the 2023 Chevy Silverado 1500 ZR2 Bison.

It has a 6.2-liter V8 engine, high ground clearance,

long travel suspension, and four-wheel drive, making it perfect for navigating all types of terrain.

However, with a price tag of $78k, many are unsure of the pickup truck's value.

The answer is primarily based on your intended purpose for the car.

Yes, the price is possibly justified if you require an extremely capable off-road vehicle with strong construction and excellent towing capacity.