Ford is reducing Mustang Mach-E costs as the next salvo in the EV price battle.
Ford recently lowered the costs of the Mustang Mach-E to keep competitive in the electric vehicle (EV) industry.
Ford's all-electric sports SUV, the Mach-E, will now start at $39.974, a decrease of about $6,000.
Ford is attempting to meet consumer demand and promote the Mach-E as a more affordable alternative to Tesla's electric vehicles.
Other recent price reductions include a free upgrade to the Extended Range battery,
which reduced the price of certain Mach-E combinations by an additional $2,500.
It is evident that Ford is seeking to attract a different sort of consumer with the Mach-E and make it more desirable in the existing EV market.
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