Genesis' GV60 is the first vehicle in Europe to feature the company's new facial recognition technology.

For the first time in a European vehicle, Genesis has included facial recognition software in their GV60.

The cutting-edge system makes use of a camera installed in the dashboard to identify the driver by his or her facial features.

This high-tech safety feature was developed to increase safety for drivers and passengers by preventing anyone but the owner from starting the car.

Comfort and convenience are further enhanced by the GV60's climate control system

and the presence of autonomous emergency braking, highway driving assist, and remote smart parking assistance.

All European motorists interested in the newest Genesis luxury sedan will appreciate the practicality and security offered by these cutting-edge technological features.