Why It Is A Good Idea To Subscribe To BMW's In-Car Features
The sale of subscriptions for in-car features like heated seats by BMW is covered in this article.
As more automobiles are connected to the internet, this tendency is expected to persist.
One of the first automakers to use this strategy and provide customers with subscription programmes is BMW. According to BMW executives,
the aim is to charge a monthly fee for items like heated seats, adaptive cruise control, and more.
Owners from various nations would be able to enjoy these capabilities without having to pay for them all at once thanks to this.
Heated seats are the most recent example of how high-end automotive features have evolved into add-ons that may be purchased on a subscription basis.
BMW owners now get access to the newest technologies without having to spend a hefty sum up front, which is fantastic news.
The BMW in-car feature subscription programme is a smart idea since it lets users pay for the features they use most frequently.
Even additional subscriptions will be made available by the subscription-based car features, giving owners access to certain previously unavailable services.
BMW hinted at intentions to sell yearly subscriptions that would be automatically added to automobiles when they are purchased, per sources from Bloomberg.
For BMW and other automakers looking to develop automobiles with internet connectivity, this might generate billions of dollars.
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